Merck Foundation (www.Merck-Foundation.com), the philanthropic arm of Merck KGaA Germany released the Tenth Episode of their TV program – “Our Africa by Merck Foundation” at 2 pm on Sunday, 17th July 2022 on GH One TV, Ghana, repeated on Monday on 18th July at 1:30 pm. The rest of the 15 episodes will be aired on GH One TV Ghana every Sunday at 2 pm and repeated every Monday at 1:30 pm.
The TV program is also being broadcasted on KTN, Kenya and NTV, Uganda, LNTV, Liberia, and also posted on all social media channels of Merck Foundation and of KTN, NTV, GH One TV and LNTV.
The Tenth episode of “Our Africa by Merck Foundation” TV program addresses the sensitive issue of “Breaking Infertility Stigma”. The previous episodes of TV program have addressed issues such as – Importance of early detection & prevention of Diabetes, Supporting Girl Education, promoting a Healthy Lifestyle, Ending Female Genital Mutilation (FGM), Coronavirus Health Awareness, Sustainability & up-cycled fashion and Gender-Based Violence (GBV). The TV program has been receiving great feedback from viewers across the four countries and social media followers across Africa and beyond.
Watch the Tenth Episode promo here: https://bit.ly/3ySosK0
Watch the Tenth Episode here: https://bit.ly/3RxEkKL
“Our Africa by Merck Foundation” is a pan African TV program that is conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation to feature African Fashion Designers, Singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa. The show is co-hosted by Brian Mulondo from Uganda.
Senator, Dr. Rasha Kelej, CEO of Merck Foundation and President of Merck Foundation “More Than a Mother” campaign expressed, “I would like to thank our viewers and social media followers for the outstanding response and feedback we have been getting for ‘Our Africa’ TV program. I am deeply touched by the messages we are getting on our Social Media platforms appreciating the TV Program. The Tenth Episode of ‘Our Africa by Merck Foundation’ is particularly close to my heart as we discuss the topic of Breaking the Infertility Stigma among men and women in Africa”.
“Through ‘Our Africa by Merck Foundation’ our aim is to raise awareness in our communities through Fashion and Art, as I strongly believe that Fashion can be a critical partner to create a culture shift, to be the voice of the voiceless, and to break the silence about many issues such as Diabetes Awareness, Breaking Infertility Stigma, Ending Child Marriage, stopping FGM, stopping GBV, Supporting Girl Education and women empowerment, among other social and health issues affecting the continent”, added Senator, Dr. Rasha.
“Our African by Merck Foundation” TV Program is broadcasting on the following TV channels:
– Every Saturday @ 5:30 pm (EAT) on KTN, Kenya; re-run on Wednesday @ 6:30 am (EAT)
– Every Saturday @ 6 pm (GMT) on LNTV, Liberia; re-run on Sunday @ 4:30 pm (GMT)
– Every Sunday @ 6:30 pm (EAT) on NTV Uganda; re-run on Thursday @ 4:00 pm (EAT)
– Every Sunday @ 2 pm on (GMT) GH One TV, Ghana; re-run on Monday @ 1:30 pm (GMT)
Watch the Promo of ‘Our Africa by Merck Foundation’ here: https://bit.ly/3nWKAOs
The Tenth episode of “Our Africa by Merck Foundation” saw Senator, Dr. Rasha Kelej showcasing designs from her colorful collection of casual wear for men and women displaying relevant messages to Breaking Infertility Stigma. This episode also featured Fashion Designers from Ghana – Augustina Annan and Kezia Ansah-Mensal. These two designers have been winners of Merck Foundation “More Than a Mother” Fashion Awards 2019, they showcased their creations displaying strong messages on awareness and prevention about infertility, male infertility, and also about Fertility being a shared responsibility.
This episode also featured Merck Foundation “More Than a Mother” campaign’s Superwoman Song by artists Cwesi Oteng and Adina from Ghana.
Watch and listen to this song here: https://bit.ly/3ySoTUE
The episode also sheds light on some serious data that around 85% of infertility in Africa are due to untreated infections, these infections are a result of unsafe abortions, unsafe deliveries, STDs, FGM, child marriage and many other reasons. These infections can be prevented; hence awareness is very critical.
Merck Foundation’s iconic “More Than a Mother” campaign started and led by Senator, Dr. Rasha Kelej is a rallying movement to Break Infertility Stigma faced by women across the African continent. Not only that Merck Foundation works to break the Infertility Stigma around women but also men, women are more than mothers, and men are more than fathers.
“Under our ‘More Than a Mother’ campaign, we have provided 390 scholarships to young doctors, with the aim to advance women’s health by building Reproductive & Sexual care and Fertility Care Capacity in more than 38 countries. Many of the doctors are first-ever fertility care experts in their countries. We are proud to be making history here.
Moreover, we have trained more than 2200 media representatives from more than 30 countries to raise community awareness and break the stigma around infertility and infertile and childless women. Media enters every home, and we consider it to be a critical partner for creating a culture shift.” explained Senator, Dr. Rasha Kelej.
Merck Foundation has also been empowering childless and infertile women through their “Empowering Berna” initiative under Merck Foundation’s “More Than a Mother” movement. This initiative helps women who cannot be treated for infertility anymore by helping them to get trained to establish small businesses so that they can be independent and re-build their lives. Through ‘Empowering Berna’, the lives of many infertile women have been transformed in many African countries like Kenya, Uganda, Nigeria, Central African Republic, Niger, Malawi and many more.
Merck Foundation in partnership with African First Ladies have also launched David’s Story, a children storybook to emphasize strong family values of love and respect from a young age which will reflect on eliminating the stigma of infertility and the resulted domestic violence in the future. The storybooks have been localized for each country to have a better connect with the young readers. Read David’s Story here: https://bit.ly/3olhoAP
Merck Foundation has also released more than 30 songs, many of these songs have been created with aim to break the infertility stigma, as a part of their “More Than a Mother” campaign. Listen to some of the songs here:
- Watch, share & subscribe to the ‘Plus qu’une MERE’ composed and sung by Ms. Lucky-Lou, the daughter of The President and The First Lady of Burundi: https://bit.ly/3zmqYKa
- Watch, share & subscribe to the “More Than a Mother” song by Cwesi Oteng and Adina from Ghana: https://bit.ly/3ySoTUE
- Watch, share & subscribe to the “More Than a Mother” song by H.E. George Weah, the President of the Republic of Liberia created to support Merck Foundation “More Than a Mother” movement: https://bit.ly/3PPkOYv
Listen to all “More than a Mother” songs here: https://bit.ly/3IVCdMN
“To address this important issue of breaking infertility stigma and also a wide range of other social issues, we annually launch Merck Foundation ‘More Than a Mother’ Awards in partnership with African First Ladies. I would also like to invite the African Community of Media, Fashion, Film making, and Musicians, students and potential talents in these fields to apply for the awards this year, in order to create a culture shift and break the silence about one or more of the following topics: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels. I am looking forward to receiving their creative work on [email protected]”, added Senator, Dr. Rasha Kelej.
“I am very excited to bring to you all the upcoming episodes of ‘OUR AFRICA by Merck Foundation’ TV program. So, stay tuned and be ready to Get informed, Get healthy, and Get entertained!”, concluded Senator, Dr. Rasha Kelej.
Watch Episode 1 here: https://bit.ly/3ObKMnS
Watch Episode 2 here: https://bit.ly/3PmqCrX
Watch Episode 3 here: https://bit.ly/3PnEgLv
Watch Episode 4 here: https://bit.ly/3O0647D
Watch Episode 5 here: https://bit.ly/3z1HVt3
Watch Episode 6 here: https://bit.ly/3uGUHLe
Watch Episode 7 here: https://bit.ly/3PkEuTK
Watch Episode 8 here: https://bit.ly/3OzUbG0
Watch Episode 9 here: https://bit.ly/3aAM7Xi
Distributed by APO Group on behalf of Merck Foundation.
Download images: https://bit.ly/3b1WDaw
Media contact:
Mehak Handa
Community Awareness Program Manager
+91 9310087613/ +91 9319606669
[email protected]
Join the conversation on our social media platforms below and let your voice be heard:
Facebook: bit.ly/3vKE8O2
Twitter: bit.ly/2TeOQNj
YouTube: bit.ly/3zc3up1
Instagram: bit.ly/3g6OYr3
Flicker: bit.ly/2Tay0Pu
Website: Merck-Foundation.com
Download the Merck Foundation App: bit.ly/3v7pf5Z
About ‘Merck Foundation More Than a Mother’ campaign:
“Merck Foundation More Than a Mother” is a strong movement that aims to empower infertile women through access to information, education and change of mind-sets. This powerful campaign supports in defining policies and interventions to build quality and equitable Reproductive and Fertility Care Capacity, Break Infertility Stigma and Raise Awareness about Infertility Prevention and Male Infertility. In partnership with African First Ladies, Ministries of Health, Information, Education & Gender, academia, policymakers, International fertility societies, media and art, the initiative also provides training for Fertility Specialists and Embryologists to build and advance fertility care capacity in Africa and developing countries.
With “Merck Foundation More Than a Mother”, we have initiated a cultural shift to de-stigmatize infertility at all levels: By improving awareness, training local experts in the fields of fertility care and media, building advocacy in cooperation with African First Ladies and women leaders and by supporting childless women in starting their own small businesses. It’s all about giving every woman the respect and the help she deserves to live a fulfilling life, with or without a child.
The Ambassadors of “Merck Foundation More Than a Mother” are:
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H.E. NEO JANE MASISI, |
H.E. REBECCA AKUFO-ADDO, The First Lady of Ghana |
H.E FATIMA MAADA BIO, The First Lady of Sierra Leone |
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H.E. ANGELINE NDAYISHIMIYE, The First Lady of Burundi |
H.E. CLAR WEAH, The First Lady of Liberia |
H.E. MUTINTA HICHILEMA, The First Lady of Zambia |
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H.E. BRIGITTE TOUADERA, The First Lady of Central African Republic |
H.E. MONICA CHAKWERA, The First Lady of Malawi |
H.E. AUXILLIA MNANGAGWA, The First Lady of Zimbabwe |
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H.E. ANTOINETTE SASSOU-NGUESSO, The First Lady of Congo Brazzaville |
H.E. ISAURA FERRÃO NYUSI, The First Lady of Mozambique |
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H.E. DENISE NYAKERU TSHISEKEDI, THE First Lady of Democratic Republic of Congo |
H.E. MONICA GEINGOS, The First Lady of Namibia |
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H.E. FATOUMATTA BAH-BARROW, The First Lady of The Gambia |
H.E. AISHA BUHARI, The First Lady of Nigeria |
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The Former First Lady of Burundi, H.E DENISE NKURUNZIZA, The Former First Lady of Chad, H.E. HINDA DÉBY ITNO, The Former First Lady of Guinea Conakry, H.E. CONDÉ DJENE, The Former First Lady of Malawi, H.E. PROFESSOR GERTRUDE MUTHARIKA, The Former First Lady of Niger, H.E AÏSSATA ISSOUFOU MAHAMADOU and The Former First Lady of Zambia, H.E. ESTHER LUNGU have worked successfully with Merck Foundation as Merck Foundation More Than a Mother Ambassadors to break the stigma of infertility and empower infertile women in their countries. |
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Merck Foundation launched new innovative initiatives to sensitize local communities about infertility prevention, male infertility with the aim to break the stigma of infertility and empowering infertile women as part of Merck Foundation More than a Mother COMMUNITY AWARENESS CAMPAIGN, such as;
- ‘Merck Foundation More than a Mother’ Africa Media Recognition Awards and Health Media Training
- ‘Merck Foundation More than a Mother’ Fashion Awards
- ‘Merck Foundation More than a Mother’ Film Awards
- ‘Merck Foundation More than a Mother’ Song Awards
- Local songs with local artists to address the cultural perception of infertility and how to change it
- Children storybook, localized for each country
About Merck Foundation:
The Merck Foundation, established in 2017, is the philanthropic arm of Merck KGaA Germany, aims to improve the health and wellbeing of people and advance their lives through science and technology. Our efforts are primarily focused on improving access to quality & equitable healthcare solutions in underserved communities, building healthcare and scientific research capacity and empowering people in STEM (Science, Technology, Engineering, and Mathematics) with a special focus on women and youth. All Merck Foundation press releases are distributed by e-mail at the same time they become available on the Merck Foundation Website. Please visit Merck-Foundation.com to read more. To know more, reach out to our social media: Merck Foundation (Merck-Foundation.com); Facebook (bit.ly/32YFKpv), Twitter (bit.ly/2TeOQNj), Instagram(bit.ly/3g6OYr3) , YouTube (bit.ly/3zc3up1) and Flicker (bit.ly/2Tay0Pu).
This Press Release has been issued by APO. The content is not monitored by the editorial team of African Business and not of the content has been checked or validated by our editorial teams, proof readers or fact checkers. The issuer is solely responsible for the content of this announcement.
