With vaccine roll-out in the western world in a good place and many government-enforced restrictions removed, demand for travel and hospitality is beginning to increase. However, the operating environment is constantly changing and remains uncertain. Based on dynamics such as rising inflation, restricted movement, and supply chain disruption – currently all additionally impacted by war in Europe – the shape and speed of recovery looks very different across markets. Where there is uncertainty there are also changes in demand that have the
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The market dynamics impacting the travel and hospitality industry’s recovery
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